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2022 carter's
my first love
summer collection

This Summer Collection is the biggest relaunch of Carter's biggest Layette Collection. The boy, girl, and neutral groups were inspired by a more earth tone color palette that's been trending and focused on more delicate watercolor print techniques that read more dainty. Introduced some great fabric mixing silhouettes, but keeping the silos and fabrics very baby friendly.

concept/inspiration

final designs

marketing photos

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